About Us
A craft passed down, and trust built one piece at a time
Our story
From a small workshop to a jewelry house
We started in a small workshop on El-Sagha Street with one passion: making gold that lasts and is passed down.
Today we design and craft our own pieces, and sell at the daily gold rate with a clear making charge, no surprises.
- 30+
- years of experience
- 3
- branches
- 5,000+
- designs
- 50K+
- happy customers
Why choose us
Simple promises we keep with every piece
Hallmarked gold
Every piece carries its official karat hallmark.
Transparent pricing
Today's gold rate plus a declared making charge.
Handcrafted
Designed and finished in our own workshop.
Lifetime care
Free cleaning and polishing for your pieces.
Our journey
1994
The beginning
Our first workshop opens downtown.
2008
First showroom
The main showroom opens.
2019
Expansion
Two new branches in Cairo and Alexandria.
2026
Online store
Our full collection is now online.
Our mission and vision
Our mission
To offer high-quality gold and jewelry at a fair price, with service that makes every customer come back.
Our vision
To be the first name families think of for every occasion.
- Quality before everything
- Honesty in price and weight
- Respect for our customers' time